Bluberi Games, the gaming product and technology company, is expanding its offering to Canada, starting in Alberta. This deal was made possible through the help of Alberta Gaming, Liquor & Cannabis (AGLC).
AGLC announced on April 4th that all their casinos will host Bluberi’s gaming offerings, including some of their top-performing titles, such as Devil’s Lock and Rocket Rumble. Bluberi’s experience south of the border in the States, they added, will allow for an “effective expansion” into the Canadian market. The games will be installed throughout Alberta casinos during the spring.
“Alberta players want the latest, most popular slot games, so adding the Las Vegas-based electronic gaming machine manufacturer Bluberi Gaming to casino and racing entertainment centre floors is exciting,” said Steve Lautischer, Executive Vice President, Business Development, AGLC. “Their slot games will both enhance players’ entertainment experience while continuing AGLC’s stewardship of a socially responsible environment.”
AGLC will work with Bluberi to make sure GameSense’s responsible gambling tools and features are fully integrated during installation in order to continue promoting healthy gambling habits to Albertans. These include budgeting limits and activity check-ins. GameSense advisors are also always available at each Alberta casino to guide patrons in terms of responsible gambling habits or answer any questions as needed.
Bluberi, whose HQ is based in Las Vegas, already has a presence in Canada, having several game development studios across North America, including Quebec and New Brunswick. The studio in Moncton, NB, called Pixel Jam, was established in 2023 and is headed by veteran game designer Frank Leger, who has over 17 years of experience.
Bluberi considers itself as a fusion of gambling and gaming, always working to build slots that are player-centric by having “a quality over quantity approach to game design,” explained Chief Product Officer Mike Brennan.
The revenue generated through gaming activities in Alberta goes to the provincial government to support valued programs and services. According to AGLC, in 2023, gaming activities generated an income of $1.5 billion for the province’s general revenue fund.
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